Exciting New Feature on LockTrip.com: Book Now, Pay Later!
We are thrilled to announce the launch of a significant new feature on LockTrip.com, now available to all users! This enhancement is designed to boost conversion rates for new users and make the booking experience even more convenient for our existing customers.
Introducing: Book Now, Pay Later (BNPL)
Our new Book Now, Pay Later (BNPL) feature lets you secure your booking without immediate payment. Get your confirmation instantly and pay when it’s convenient for you!
>> You Should Check out Klook and KKday and Book Hotel Via Agoda. Saves a Lot
Enhancing Conversion Rates
Through our marketing campaigns, we discovered that some users hesitate to book due to unfamiliarity with the LockTrip brand and the seemingly too-good-to-be-true discounts. This lack of trust can deter users from making their first booking, fearing the legitimacy of the offers.
To address this, we’ve implemented several measures, including displaying ratings from independent third parties like Trustpilot and Google. However, the most impactful solution is our BNPL feature. It allows users to book without making an upfront payment or sharing payment details, enabling them to confirm the booking directly with the hotel.
By reversing the traditional booking process:
- Default: Trust → Pay → Verify Booking
- BNPL: Verify Booking → Trust → Pay
We aim to eliminate the trust barrier, increasing conversion rates for both new and existing users.
How BNPL Works
The BNPL feature is seamlessly integrated into the booking flow, making it easy to use. You can identify eligible offers directly on the hotel and room cards.
- Indicated in the top bar of the hotel card
- Indicated in the room details overview
To use BNPL, proceed with your booking as usual and select the BNPL option from the payment widget. You don’t need to decide on a payment method right away. Once you confirm, your booking will appear in your upcoming trips overview.
- Add a reminder to your Google calendar with a single click
You’ll have a specified amount of time to make the payment, which varies by room. A countdown timer will show the remaining time. If payment is not made before the countdown expires, the booking will be automatically canceled.
We hope you enjoy this new feature and look forward to your bookings!